MY HOME, MY HEART

TitleMY HOME, MY HEART
BrandPETRONAS
Product / ServicePETRONAS
CategoryA04. Cinematography
EntrantLEO BURNETT Kuala Lumpur, MALAYSIA
Entrant Company LEO BURNETT Kuala Lumpur, MALAYSIA
Advertising Agency LEO BURNETT Kuala Lumpur, MALAYSIA
Media Agency ZENITH OPTIMEDIA MALAYSIA Kuala Lumpur, MALAYSIA
Production Company RESERVOIR PRODUCTION Petaling Jaya, Selangor, MALAYSIA

Credits

Name Company Position
Eric Cruz Leo Burnett Malaysia Executive Creative Director
Tam Jian Zhong Leo Burnett Malaysia Senior Art Director
Andrew Shee Leo Burnett Malaysia Senior Copywriter
Melanie Ranatunga Leo Burnett Malaysia Agency Producer
James Yap Leo Burnett Malaysia Creative Director
Eswara Van Sharma Leo Burnett Malaysia Business Director
Eda Hayati Ariffin Leo Burnett Malaysia Account Director
Kristen De Silva Leo Burnett Malaysia Account Executive

Brief Explanation

Hari Raya Aidilfitri is the most anticipated celebration for Muslims everywhere, a time when families – near and far - get together, seek forgiveness and indulge in festive home cooked food. Traditions, life lessons and family values are the center point of this years PETRONAS Raya web film. ‘Ke Pangkuan Bonda’ (translates as “Into your mother’s arms”) portrays the ‘home’ as the heart of who we are today, the place that shapes and defines us. It’s a simple story about the values we learn from our parents and the values we pass on to our children. These family values are what we celebrate in the PETRONAS Raya web film for 2014. Executed through one fluid camera move across different parts of their home, this was achieved with a motion control camera and specialists from the UK. The planning and setting up of the motion control camera took almost 2 weeks before the actual production. Paired with ‘Suasana Hari Raya’ as the soundtrack to the webfilm, this timeless lagu Raya has been rescored with a ukulele and traditional music instruments for a fresh new spin.