LIQUID & METAL

TitleLIQUID & METAL
BrandPETROLIAM NASIONAL BERHAD
Product / ServicePETRONAS SYNTIUM & AMG
CategoryA07. Use of Music
EntrantMcCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Entrant Company McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Advertising Agency McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA
Media Agency ZENITH OPTIMEDIA MALAYSIA Kuala Lumpur, MALAYSIA
Production Company LUMINOUS MALAYSIA Petaling Jaya, MALAYSIA
Production Company 2 MFX Kuala Lumpur, MALAYSIA
Production Company 3 MAVERIQ AV Petaling Jaya, MALAYSIA

Credits

Name Company Position
Richard Irvine Mccann Worldgroup/Mccann Erickson M) Sdn Bhd Chief Creative Officer
Jerome Ooi Mccann Worldgroup/Mccann Erickson M) Sdn Bhd Creative Director
John Dorairaj Mccann Worldgroup/Mccann Erickson M) Sdn Bhd Creative Group Head/Copywriter
Pauline Moreira Mccann Worldgroup/Mccann Erickson M) Sdn Bhd Head Of Av
Adrian Ng Mccann Worldgroup/Mccann Erickson M) Sdn Bhd Client Service
Hisham Noh Mccann Worldgroup/Mccann Erickson M) Sdn Bhd Client Service
Brad Hogarth Luminous Malaysia Film Director
Karen De Silva Luminous Malaysia Executive Producer
Dest Kee Luminous Malaysia Producer
Haruld Goh Luminous Malaysia Director Of Photography
Nick Wong Luminous Malaysia Production Designer
Mark Ratcliff Fellow Productions Producer
Lau Kim San MFX Sdn Bhd Animation Director
Paul Morrison Maveriq AV Sdn Bhd Music/Creative Director
Raymond Wee/Meredith Mclean Maveriq AV Sdn Bhd Audio Producer
Anita Azrina Abd Aziz PETRONAS Advertiser Supervisor
Roshaniza Ilmi Mohd Ali PETRONAS Advertiser
Julia Jaafar PETRONAS Advertiser
Intan Nadia Hamzah PETRONAS Advertiser

Brief Explanation

LIQUID & METAL. You’d imagine they get along as well as oil and water. But PETRONAS & AMG are truly a different breed of partnership. Together, they’ve produced amazing results: The world’s most powerful 2.0-litre four cylinder engine that powers the new GLA 45 AMG. And PETRONAS SYNTIUM, the lubricant specifically formulated to meet its performance demands. To commemorate these achievements, and the unveiling of the new car, we developed the “LIQUID & METAL” film.

Creative Execution

The music and action-driven film comprised of 3 acts: a) the engineering behind PETRONAS SYNTIUM, b) the chase that leads to the ruse, and c) the unveiling of the GLA 45 AMG. Crafting of music had to be precise in bringing the mood of each act to life. It had to appear seamless, have the right crescendos and drops at various points of the edits. And be able to accommodate sound design, foley effects and live sound where necessary. To achieve the desired outcome, we had all music scored from scratch. An orchestral approach served as the backbone, providing the large soundscape to complement the cinematography, and amplify the emotions we intended our audience to feel with the edit. It also allowed us the flexibility to incorporate a colourful palette of genres — from modern electronic overlays accenting the engineering sequences, to the larger-than-life rock track that ends the film.