WATER ROCK

TitleWATER ROCK
BrandSONY
Product / ServiceSONY
CategoryA08. Sound Design
EntrantMORI Tokyo, JAPAN
Entrant Company MORI Tokyo, JAPAN
Advertising Agency MORI Tokyo, JAPAN
Advertising Agency 2 DRILL Tokyo, JAPAN
Production Company ENGINE PLUS Tokyo, JAPAN
Production Company 2 DRAWING AND MANUAL Tokyo, JAPAN
Production Company 3 INVISIBLE DESIGN LAB Fukuoka, JAPAN

Credits

Name Company Position
Morihiro Harano Mori Creative Director 
Jun Nishida Drill Art Director
Morihiro Harano/Ankur Rander Mori Copywriter
Shinya Kiyokawa Invisible Designs Lab. Music
Kenjiro Matsuo Invisible Designs Lab. Music
Seiichi Hishikawa DRAWING AND MANUAL Director
Eitaro Yamamoto SHADOW DAN Cinematographer
Seiichi Hishikawa DRAWING AND MANUAL Cinematographer
Yutaka Obara DRAWING AND MANUAL Cinematographer
Toshiro Matsumoto Freelance Recordist
Seiichi Hishikawa DRAWING AND MANUAL Offline Editor
Yutaka Obara DRAWING AND MANUAL Offline Editor
Ryosei Suzuki Freelance Offline Editor
Hitoshi Kimura BOOK Online Editor
Kazue Akiyama BOOK Mixer
Ken Yamada BEARD Production Designer
Motoko Shimizu Mori Project Manager
Shinji Urano Engine PLUS Production Manager
Toshifumi Oiso Engine PLUS Producer
Takashi Ueno DRAWING AND MANUAL Producer

Brief Explanation

The visuals and sounds used in this film were recorded in nature and applied without any artificial pitch alteration. The film was created to promote Sony's water conservation initiative and shot and recorded in Kumamoto, Kyushu where famous for its high quality pure water, and one of the best river head area in Japan. During the fabrication process of image sensors, an abundant high quality of pure water is essential. Recognizing its own responsibility as a manufacturer that uses significant amount of water, and to make the resources sustainable, Sony has been working with local farmers and an environmental NGO, on 'ground water recharge', replenishing the amount of water used during the fabrication process slowly back into the groundwater through farming.'