| Title | PURE FEEL GOOD |
| Brand | COCA-COLA AMATIL |
| Product / Service | MOUNT FRANKLIN |
| Category | A04. Cinematography |
| Entrant | EXIT FILMS Melbourne, AUSTRALIA |
| Entrant Company | EXIT FILMS Melbourne, AUSTRALIA |
| Advertising Agency | McCANN SYDNEY Sydney, AUSTRALIA |
| Production Company | EXIT FILMS Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Kieran Flanagan | Mccann Sydney | Creative Director |
| Nicole Gardner | Mccann Sydney | General Manager |
| Gavin Stewart | Mccann Sydney | Account Director |
| Rachel Guest | Mccann Sydney | Copywriter |
| Celine Faledam | Mccann Sydney | Art Director |
| Colin Tuohy | Mccann Sydney | National Head Of Broadcast |
| Kiku Ohe | Exit Films | Director |
| Peter Kearney | Exit Films | Producer |
| Jeremy Rouse | Exit Films | Dop |
| Dan Lee | The Editors Sydney | Editor |
‘Mount Franklin’, Australia’s favourite water brand, is back on air with a TVC which is an upbeat, fresh and unexpected sensory celebration of this iconic brand. One, that not only evokes the idyllic Australian provenance, but also reinforces Mount Franklin’s spirit, thereby reconnecting Australians with their number one water of choice. These TVCs take the viewer on a journey of a cloud, playfully chasing a group of young, energetic people, who soon discover the feel good effect of this special water. Shot in lush and picturesque Northern NSW & showcasing the purity of Australian nature, which is central to the 'Mount Franklin' brand identity, the TVC ends with the tagline ‘Mount Franklin’, Pure Feel Good.