AWAKEN YOUR INCREDIBLE

TitleAWAKEN YOUR INCREDIBLE
BrandWEIGHT WATCHERS AUSTRALASIA
Product / ServiceWEIGHT WATCHERS
CategoryA02. Direction
EntrantEXIT FILMS Melbourne, AUSTRALIA
Entrant Company EXIT FILMS Melbourne, AUSTRALIA
Advertising Agency BMF ADVERTISING Sydney, AUSTRALIA
Production Company EXIT FILMS Melbourne, AUSTRALIA

Credits

Name Company Position
Warren Brown BMF Creative Director
Justin Ruben BMF Creative Director
Jenny Lee/Archer BMF Agency Producer
Alex Booker BMF Art Director
Philip Sicklinger BMF Copywriter
Kura Tyerman/Kayleigh Chapman BMF Account Director
Emily Field BMF Account Director
David Hartmann/Ali Tilling/Sarah Hood BMF Planner
Stephen Mc Ardle BMF Managing Partner
Mark Molloy Exit Films Director
Susie Cole Exit Films Producer
Corey Esse Exit Films Executive Producer
Emma Lawrence Exit Films Executive Producer
Jeremy Rouse Exit Films Cinematographer
Rohan Zerna The Butchery Editor
Cornel Wilczek Electric Dreams Studio Music

Brief Explanation

Awaken Your Incredible is based on the insight that each of us has already proven that we are stronger than we think, when we look back at how we've conquered life's ups and down. The ad sets out to make people believe in themselves again, reminding them that they can embrace a healthier lifestyle by calling upon their fighting spirit, with Weight Watchers being the brand they turn to when they want to feel good about themselves again.