Title | AWAKEN YOUR INCREDIBLE |
Brand | WEIGHT WATCHERS AUSTRALASIA |
Product / Service | WEIGHT WATCHERS |
Category | A02. Direction |
Entrant | EXIT FILMS Melbourne, AUSTRALIA |
Entrant Company | EXIT FILMS Melbourne, AUSTRALIA |
Advertising Agency | BMF ADVERTISING Sydney, AUSTRALIA |
Production Company | EXIT FILMS Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Warren Brown | BMF | Creative Director |
Justin Ruben | BMF | Creative Director |
Jenny Lee/Archer | BMF | Agency Producer |
Alex Booker | BMF | Art Director |
Philip Sicklinger | BMF | Copywriter |
Kura Tyerman/Kayleigh Chapman | BMF | Account Director |
Emily Field | BMF | Account Director |
David Hartmann/Ali Tilling/Sarah Hood | BMF | Planner |
Stephen Mc Ardle | BMF | Managing Partner |
Mark Molloy | Exit Films | Director |
Susie Cole | Exit Films | Producer |
Corey Esse | Exit Films | Executive Producer |
Emma Lawrence | Exit Films | Executive Producer |
Jeremy Rouse | Exit Films | Cinematographer |
Rohan Zerna | The Butchery | Editor |
Cornel Wilczek | Electric Dreams Studio | Music |
Awaken Your Incredible is based on the insight that each of us has already proven that we are stronger than we think, when we look back at how we've conquered life's ups and down. The ad sets out to make people believe in themselves again, reminding them that they can embrace a healthier lifestyle by calling upon their fighting spirit, with Weight Watchers being the brand they turn to when they want to feel good about themselves again.