Brief Explanation

To convey the scene of “Mother’s Knowledge” and “Kirin’s touch” inside a 500 ml bottle into a simple message, a 1/48 scale Moroccan kitchen miniature was produced. Albeit the simple outcome, the process was extremely complicated. The miniature world shows the everyday life of a mother, which was narrated through various stop motion scenes. Also other scenes were produced in miniatures as well, such as the Morocco streets, or the scene where the dialog between the KIRIN’s staffs and mothers of Morocco happened. All of the steps on how the product was made were narrated in a very simple storytelling.

Creative Execution

A 1/48 scale miniature of kitchen was produced in order to fit a full-size 500 ml bottle. And the Moroccan street was produced as the 1/150 scale miniature and the scene where the dialog between the KIRIN’s staffs and mothers of Morocco was produced as the 1/35 scale miniature. The differences in sizes create a lively atmosphere, which were more captivating to the users. In addition, for each figure 4 to 6 poses were produced, which amounted to more than 200 figures, this allows a more pronounced animation. To entice more visitors to the site, a teaser movie was produced, which tells the story through the Kirin’s staff point of view as she experience the Moroccan life.