MISTAKES

Short List
TitleMISTAKES
BrandNEW ZEALAND TRANSPORT AGENCY
Product / ServiceROAD SAFETY
CategoryA08. Sound Design
EntrantCLEMENGER BBDO Wellington, NEW ZEALAND
Entrant Company CLEMENGER BBDO Wellington, NEW ZEALAND
Advertising Agency CLEMENGER BBDO Wellington, NEW ZEALAND
Media Agency OMD Wellington, NEW ZEALAND
Production Company FINCH Auckland, NEW ZEALAND

Credits

Name Company Position
Philip Andrew Clemenger BBDO Executive Creative Director
Brigid Alkema Clemenger BBDO Creative Director
Emily Beautrais Clemenger BBDO Copywriter
Emily Beautrais Clemenger BBDO Art Director
Philip Andrew Clemenger BBDO Art Director
Martin Gray Clemenger BBDO Agency Producer
Linda Major Clemenger BBDO Director Of Social Marketing
Bethany Omeri Clemenger BBDO Account Manager
Thomas Scovell Clemenger BBDO Director Of Digital Innovation
Annabelle Wilkinson OMD Business Director
Emily Goulden OMD Account Director
Paul Graham New Zealand Transport Agency Principal Scientist
Rachel Prince New Zealand Transport Agency Principal Advisor
Derin Seale Finch Director
Rob Galluzzo Finch Executive Producer
Karen Bryson Finch Producer
Drew Thompson Method Editor
Simon Lister Nylon Studios Sound Design
Ben Eagleton Fin Design Grade
Justin Bromley Fin Design Flame
Method Studios Additional company
Nylon Studios Additional company
Fin Design Additional company

Brief Explanation

In the moment before a car crash, time pauses and allows two drivers to have a conversation. It becomes clear that speed will determine the outcome.