BOURNVITA BOXER

TitleBOURNVITA BOXER
BrandCADBURY INDIA
Product / ServiceBOURNVITA
CategoryA08. Sound Design
EntrantGOOD MORNING Mumbai, INDIA
Entrant Company GOOD MORNING Mumbai, INDIA
Advertising Agency OGILVY & MATHER INDIA Mumbai, INDIA
Production Company GOOD MORNING Mumbai, INDIA

Credits

Name Company Position
Shashanka Chaturvedi Good Morning Director
Robin D'cruz Good Morning Producer
Vikram Kalra Good Morning Executive Producer
Tetsuo Nagata Cinematographer
Ashutosh Pathak Good Morning Music Director
Abhijit Avasthi Ogilvy/Mather National Creative Director
Zenobia Pithawala Ogilvy/Mather Executive Creative Director
Ryan Mendonca Ogilvy/Mather Associate Creative Director
Vishal Bagade Ogilvy/Mather Associate Creative Director
Hitesh Patel Ogilvy/Mather Senior Vice President

Brief Explanation

Bournvita 'Boxer' Bournvita's philosophy is simple- prepare, for victory. The film pushes the boundary of this philosophy even further to tell mothers that the further they push their kids during practice, the more assured is ultimate victory. The story follows a mother and her young child, an aspiring boxer. The child's grueling practice regimen is portrayed, accompanied by the mother speaking of her approach to practice. The mother believes that her kid should always practice with tougher opponents, to prepare for life's unfair challenges. It's only in the final victorious bout do we realize that the kid, who's been training against boys all along, is actually a girl. That's when Bournvita reinforces it's brand message- Prepare, for victory.