THE GLASS CAR

Bronze Spike
TitleTHE GLASS CAR
BrandDIAGEO
Product / ServiceJOHNNIE WALKER - JOIN THE PACT TO NEVER DRINK & DRIVE
CategoryA10. Animation
EntrantIRIS WORLDWIDE Singapore, SINGAPORE
Entrant Company IRIS WORLDWIDE Singapore, SINGAPORE
Advertising Agency IRIS WORLDWIDE Singapore, SINGAPORE
Production Company THE OTHER SIDE CREATIVE London, UNITED KINGDOM

Credits

Name Company Position
Grant Hunter Iris Worldwide Regional Creative Director
Russell Appleford The Other Side Creative Director/Lead Animator
Ewan Topping Diageo Global Marketing Director
Jonathan Cockett Iris Worldwide Deputy Creative Director
Prema Techinamurthi Iris Worldwide Account Director
Shawn Foo Iris Worldwide Head Of Art
Lam Nasril Iris Worldwide Art Director
Paul Gage Iris Worldwide Regional Planning Director
Louise Oliver The Other Side Creative Producer
Hannah Dogger Iris Worldwide Board Director
Cheryl Chan Iris Worldwide Senior Account Executive
Gavin Little Echo Lab Music
Rich Martin Envy Sound Mix
Peter Booth The Other Side Creative Editor
Garret Hon The Other Side Creative Compositor
Victor Perez The Other Side Creative Compositor

Brief Explanation

Join The Pact is Johnnie Walker's global Never Drink and Drive campaign utilising Walker's sponsorship of the McLaren Mercedes F1 racing team. This global campaign originated from Singapore. Using the world’s quickest and most advanced motorsport on the planet to promote a never drink and drive message posed a unique challenge that needed a finely balanced execution. We focused on control as our key message, delivered in a beautiful but impactful way. The film acts as a reminder of the fragility of human life. It asks people to make the commitment to never drink and drive. Its release coincided with the final 2013 Formula One race in Brazil and end of year festivities around the globe. It is the latest installment in Johnnie Walker’s Join The Pact to Never Drink and Drive initiative. It highlights the importance of staying in control and draws parallels between the split second choices an F1 driver makes to the decisions you make every time you get behind the wheel. It asks the world to join the pact to never drink and drive by sharing #imNOTdriving. Over one million people have already joined the pact and we’re on a mission to get one million more.

Creative Execution

The hyper-real CGI film features the McLaren Technology Centre (Headquarters for the McLaren Mercedes Formula One team) modelled in Maya with an astounding amount of detail - accurate to within 3mm. The centerpiece of the film is a full-scale reconstruction of the 2013 McLaren MP4-28 Formula One car made from Johnnie Walker whisky tumblers. It took 1750 glasses to create the final form and each glass was painstakingly placed at the optimum angle to create the flowing, aerodynamic lines of the racing car. The complexity created by the glasses and the reflections resulted in over 200 days of render time. In the film the car dramatically shatters, serving as a powerful reminder of the consequences when a bad judgment call is made. The Houdini smash simulation alone took over a week to generate and created a data file of over 100 gigabytes.