| Title | THE POWER OF 40 |
| Brand | WORLD VISION |
| Product / Service | THE 40HR FAMINE |
| Category | A06. Script |
| Entrant | SUGAR & PARTNERS Auckland, NEW ZEALAND |
| Entrant Company | SUGAR & PARTNERS Auckland, NEW ZEALAND |
| Advertising Agency | SUGAR & PARTNERS Auckland, NEW ZEALAND |
| Media Agency | MBM AUCKLAND Auckland, NEW ZEALAND |
| Production Company | EXPOSURE INTERNATIONAL Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon O'leary | Sugar/Partners | Creative Director |
| Dave Nash | Sugar/Partners | Creative Director |
| Damon O'leary | Sugar/Partners | Copywriter |
| Dave Nash | Sugar/Partners | Art Director |
| Dennis Carroll | Sugar/Partners | Account Director |
| Wictoria Markula | Sugar/Partners | Agency Producer |
The film was created to celebrate 40 years of the 40hr Famine, so far has raised $72 million for children in third-world developing countries. The script is narrated by iconic New Zealand poet Sam Hunt.