FIFA WORLD CUP 2014

TitleFIFA WORLD CUP 2014
BrandTHE COCA COLA COMPANY
Product / ServiceNON-ALCOHOLIC BEVERAGES
CategoryA15. Corporate Image
EntrantPHIBIOUS Ho Chi Minh City, VIETNAM
Entrant Company PHIBIOUS Ho Chi Minh City, VIETNAM
Advertising Agency PHIBIOUS Ho Chi Minh City, VIETNAM
Production Company THE SWEET SHOP Bangkok, THAILAND

Credits

Name Company Position
Nicole Marold Phibious Executive Director
Alberto Talegon Phibious Creative Director
Chris Catchpole Phibious Executive Creative Director
Uyen Tran Phibious Senior Account Executive

Brief Explanation

This is a story about a young dynamic group of teens who chase after their football that’s on the roll, with the sole intention of saving it and getting back to their match. Coca-Cola keeps them going on and on, giving them the energizing refreshment they need during their amazing journey through the world. Along the way, the group grows with players from various countries, who are also fanatical football lovers. Recharging with Coca-Cola along the way, they come together embracing their cultural differences, and sharing the same passion - the World Cup. They all experience some slightly surreal moments where the ball takes them from one country to another, although this seems to go unnoticed, as their sole aim is to catch their football. The result is hundreds of different colors, cultures and nationalities sharing the passion of the World Cup in Brazil with the energizing refreshment of Coca-Cola.