UPSIDE DOWN DANCING

TitleUPSIDE DOWN DANCING
BrandFOSTERS / CARLTON AND UNITED BREWERIES
Product / ServiceCARLTON DRY
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Media Agency MEDIACOM Melbourne, AUSTRALIA
Production Company CURIOUS FILM Auckland, NEW ZEALAND

Credits

Name Company Position
James Mcgrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Executive Creative Director
Russel Fox Clemenger BBDO Melbourne Senior Creative
Nic Buckingham Clemenger BBDO Melbourne Senior Creative
Sonia Von Bibra Clemenger BBDO Melbourne Executive Director
Nick Darrigan Clemenger BBDO Melbourne Senior Account Manger
Chris Baker Clemenger BBDO Melbourne Account Executive
Michael Derepas Clemenger BBDO Melbourne Planning Director
Matt Pearce Clemenger BBDO Melbourne Strategic Planner
Taika Waititi Curious Film Director
Dj Stipson Curious Film Cinematographer
Tom Eagles Curious Film Editor
Matt Noonan Curious Film Executive Producer
Karl Richter Level Two Music Music Superviser
Andrew Meldrum Carlton And United Breweries General Manager Marketing
Michael Mckeown Carlton And United Breweries Brand Manager
Robin Elder Carlton And United Breweries Marketing Co/Ordinator

Brief Explanation

Young men seem to be pretty savvy these days when it comes to advertising and quick to call bullshit on it. Knowing that they don't like a hard sell, the idea was to provide them with something entertaining. These spots demonstrate the spontaneous and inventive activities young blokes get up to while having a couple of beers.