REFLECTION

Short List
TitleREFLECTION
BrandPROCTER AND GAMBLE (THAILAND)
Product / ServiceOLAY
CategoryA05. Cosmetics, beauty, toiletries and pharmacy
EntrantBBDO PROXIMITY THAILAND Bangkok, THAILAND
Entrant Company BBDO PROXIMITY THAILAND Bangkok, THAILAND
Advertising Agency BBDO PROXIMITY THAILAND Bangkok, THAILAND
Production Company THE FILM FACTORY Bangkok, THAILAND

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Proximity Thailand Chief Creative Officer
Suthisak Sucharittanonta BBDO Proximity Thailand Executive Creative Director
Chalit Manuyakorn BBDO Proximity Thailand Creative Director
Suthisak Sucharittanonta BBDO Proximity Thailand Copywriter
Chalit Manuyakorn BBDO Proximity Thailand Copywriter
Thasorn Boonyanate BBDO Proximity Thailand Copywriter
Premwadee Premwongsiri BBDO Proximity Thailand Copywriter
Suthisak Sucharittanonta BBDO Proximity Thailand Art Director
Tiabtawan Limjittrakorn BBDO Proximity Thailand Art Director
Rook Floro BBDO Proximity Thailand Art Director
Tutiya Disphanurat BBDO Proximity Thailand Chief Operating Officer
Sureeporn Santisuk BBDO Proximity Thailand Group Account Director
Tanyawan Wongapichart BBDO Proximity Thailand Account Manager
Pen Ek Ratanaruang The Film Factory Director
Pattamanadda Yukol The Film Factory Editor
Koichi Shimizu So On Dry Fower Sound Engineer

Brief Explanation

No matter what age, occupation, social status, etc, every woman always wanted to be beautiful. Somehow, Thai women have never been able to push their boundary to be best beautiful because of fear of being judged by society that they're trying too hard. The film portrays Thai women in different ages, occupations, and occasions who decided to listen to their inner fear or hold them back no longer. They've decided to push the boundary to be their 'Best Beautiful'.