EVERYONE SHOULD HAVE TWO TYPES OF WATSONS

TitleEVERYONE SHOULD HAVE TWO TYPES OF WATSONS
BrandWATSONS
Product / ServiceWATSONS ONLINE STORE
CategoryA09. Retail stores, restaurants & fast food outlets
EntrantDENTSU TAIWAN Taipei, CHINESE TAIPEI
Entrant Company DENTSU TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency DENTSU TAIWAN Taipei, CHINESE TAIPEI

Credits

Name Company Position
Li Chun Chou Dentsu Taiwan) Inc. Executive Creative Director
Ching Yuan Tsai Dentsu Taiwan) Inc. Creative Director
Moses Tsai Dentsu Taiwan) Inc. Art Supervisor
Szhui Liu Dentsu Taiwan) Inc. Art Director
Maya Yang Dentsu Taiwan) Inc. Copywriter
Ging Zim Lo Dentsu Taiwan) Inc. Director

Brief Explanation

Being perceived by Taiwan women as the best and largest drugstore, Watsons is going to launch their own online shop. But as there were already many larger and popular online stores, and being a late comer, Watsons needed a unique concept to attract consumers and not to compete with physical stores directly. We positioned Watsons online store is not an online store, but another type of Watsons. Before, there was only one type of Watsons and women loved it. However, Watsons is not always around when women need it. Now Watsons understand every woman has many aspects in her heart: sometimes she just want to hide away but sometimes she would like to go all out to embrace sunlight ; sometimes she loves to have close contact but sometimes she wants to keep a little distance; sometimes she is busy as hell but sometimes she has nothing to do… So, to fulfill all the needs of every woman’s inner self, everyone should have 2 Watsons.