Title | EVERYONE SHOULD HAVE TWO TYPES OF WATSONS |
Brand | WATSONS |
Product / Service | WATSONS ONLINE STORE |
Category | A09. Retail stores, restaurants & fast food outlets |
Entrant | DENTSU TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company | DENTSU TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency | DENTSU TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Li Chun Chou | Dentsu Taiwan) Inc. | Executive Creative Director |
Ching Yuan Tsai | Dentsu Taiwan) Inc. | Creative Director |
Moses Tsai | Dentsu Taiwan) Inc. | Art Supervisor |
Szhui Liu | Dentsu Taiwan) Inc. | Art Director |
Maya Yang | Dentsu Taiwan) Inc. | Copywriter |
Ging Zim Lo | Dentsu Taiwan) Inc. | Director |
Being perceived by Taiwan women as the best and largest drugstore, Watsons is going to launch their own online shop. But as there were already many larger and popular online stores, and being a late comer, Watsons needed a unique concept to attract consumers and not to compete with physical stores directly. We positioned Watsons online store is not an online store, but another type of Watsons. Before, there was only one type of Watsons and women loved it. However, Watsons is not always around when women need it. Now Watsons understand every woman has many aspects in her heart: sometimes she just want to hide away but sometimes she would like to go all out to embrace sunlight ; sometimes she loves to have close contact but sometimes she wants to keep a little distance; sometimes she is busy as hell but sometimes she has nothing to do… So, to fulfill all the needs of every woman’s inner self, everyone should have 2 Watsons.