| Title | ZOFF SMART2 WITH KIDS |
| Brand | INTERMESTIC |
| Product / Service | ZOFF SMART2 |
| Category | A06. Clothing, Footwear & Accessories |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO THE DAY Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Natsuo Sato | Hakuhodo THE DAY Inc. | Ceo/Executive Creative Director |
| Satoshi Ito | Freelance | Planner |
| Koichi Kosugi | Hakuhodo Inc. | Art Director |
| Itaru Tsurumi | Hakuhodo THE DAY Inc. | Copywriter |
| Kei Sakakibara | Hakuhodo Inc. | Copywriter |
| Takahide Matsubara | Hakuhodo Inc. | Account Supervisor |
| Yasuaki Takagi | Hakuhodo Inc. | Account Executive |
| Naoya Hirota | Hakuhodo Inc. | Account Executive |
For all people, glasses are fragile and need some cares. To change these perceptions, we expressed the concept, “glasses that make our life free” in the film. We intended to shoot the scene that you want to look away from, yet you want to look and imitate in spite of yourself to embody the concept. That is the best way to express the potential of these special glasses. The film expresses that Zoff SMART2 is so light, tough and flexible that it will not be broken even if kids throw and stamp it.