Title | FIGHT |
Brand | SAVOY |
Product / Service | BAG |
Category | A06. Clothing, Footwear & Accessories |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | DENTSU CREATIVE X Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshimitsu Sawamoto | Dentsu Inc. | Executive Creative Director |
Yoshimitsu Sawamoto | Dentsu Inc. | Creative Director |
Yoshimitsu Sawamoto | Dentsu Inc. | Copywriter |
Mayu Taguchi | Dentsu Inc. | Copywriter |
Mayu Taguchi | Dentsu Inc. | Art Director |
Ikuko Wakiya | Dentsu Inc. | Agency Producer |
Mayu Taguchi | Dentsu Inc. | Planner |
Tsugihisa Tanaka | Voyager | Director |
Kosuke Matsushima | Freelance | Cinematographer |
Taro Kimura | Freelance | Gaffer |
Noritaka Imamura | IMAGICA Corp. | Editor/Offline) |
Nobuo Hayashi | IMAGE STUDIO 109/INC | Editor/Online) |
Tomonori Iida | Dentsu Creative X Inc. | Producer |
Hideaki Iwai | Dentsu Creative X Inc. | Producer |
Shin Sawada | Dentsu Creative X Inc. | Production Manager |
Savoy designs and produces handbags for women. They introduce over 500 new designs every single month. The TV spot aims to convey how consumers get to choose their favorite bag from Savoy's extensive collection.