FIGHT

TitleFIGHT
BrandSAVOY
Product / ServiceBAG
CategoryA06. Clothing, Footwear & Accessories
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company DENTSU CREATIVE X Tokyo, JAPAN

Credits

Name Company Position
Yoshimitsu Sawamoto Dentsu Inc. Executive Creative Director
Yoshimitsu Sawamoto Dentsu Inc. Creative Director
Yoshimitsu Sawamoto Dentsu Inc. Copywriter
Mayu Taguchi Dentsu Inc. Copywriter
Mayu Taguchi Dentsu Inc. Art Director
Ikuko Wakiya Dentsu Inc. Agency Producer
Mayu Taguchi Dentsu Inc. Planner
Tsugihisa Tanaka Voyager Director
Kosuke Matsushima Freelance Cinematographer
Taro Kimura Freelance Gaffer
Noritaka Imamura IMAGICA Corp. Editor/Offline)
Nobuo Hayashi IMAGE STUDIO 109/INC Editor/Online)
Tomonori Iida Dentsu Creative X Inc. Producer
Hideaki Iwai Dentsu Creative X Inc. Producer
Shin Sawada Dentsu Creative X Inc. Production Manager

Brief Explanation

Savoy designs and produces handbags for women. They introduce over 500 new designs every single month. The TV spot aims to convey how consumers get to choose their favorite bag from Savoy's extensive collection.