| Title | TARGET |
| Brand | ASANTE |
| Product / Service | EXTERMINETE |
| Category | A14. Commercial Public Services |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU EAST JAPAN Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU Tokyo, JAPAN |
| Production Company | GEEK PICTURES Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuji Matsumura | Dentsu Inc. | Creative Director/Copywriter |
| Hiroyuki Watanabe | DENTSU EST | Executive Producer |
| Tsugihisa Tanaka | N/A | Film Director |
| Norimichi Kasamatsu | N/A | Photographer |
| Koichi Watanabe | MOUSTACHE | Lighting |
| Yuji Ozawa | GEEK PICTURES | Producer |
| Masaki Kanehira | GEEK PICTURES | Producer |
| Satoshi Otake | GEEK PICTURES | Production Manager |
Asante is Japan’s No. 1 company in sales of white ant (termite) control services. People are often unaware when white ants begin attacking houses. The horrors of white ant infestation is expressed through the portrayal of a smiling man dressed in white.