| Title | H&R BLOCK BRICKMAN |
| Brand | H&R BLOCK |
| Product / Service | TAX ACCOUNTANTS |
| Category | A12. Financial Products & Services |
| Entrant | JOY Sydney, AUSTRALIA |
| Entrant Company | JOY Sydney, AUSTRALIA |
| Advertising Agency | JOY Sydney, AUSTRALIA |
| Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Production Company 2 | THE EDITORS Sydney, AUSTRALIA |
| Production Company 3 | HECKLER Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Christy Peacock | Joy Agency | Executive Creative Director |
| Lauren Macdonald | Joy Agency | Copywriter |
| Vanessa Robinson | Joy Agency | Art Director |
| Sarah Cowen | Joy Agency | Agency Producer |
| Vittoria Farro | Joy Agency | Account Director |
| Matt Devine | The Glue Society | Director |
| Michael Ritchie | Revolver | Executive Producer |
| Serena Paull | Revolver | Producer |
| Jirayuth Prachumrat "pong" | Revolver | Production Designer |
| Rattakarn Srithavatchai "garn" | Revolver | Dop Lighting Cameraman |
| Dan Lee | The Editors | Editor |
| Brodie Dixon | H/R Block | Managing Director |
| Marina Elyeh | H/R Block | Marketing Manager |
To position H&R Block as the ultimate choice this tax season, we created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Our television campaign was designed to keep consumers wondering what they might miss out on if they did their own tax, or visited another accountant this year. A number of executions ran in rotation, each with something different to miss. This meant that just as viewers thought they’d clued-on and knew what was hidden, they were surprised yet again with a different reveal.