| Title | SBS JOIN IN |
| Brand | SPECIAL BROADCASTING SERVICE (SBS) |
| Product / Service | TV |
| Category | A11. Publications & Media |
| Entrant | JOY Sydney, AUSTRALIA |
| Entrant Company | JOY Sydney, AUSTRALIA |
| Advertising Agency | JOY Sydney, AUSTRALIA |
| Production Company | 2C MANAGEMENT Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Christy Peacock | Joy Agency | Executive Creative Director |
| Dean Hamilton | Joy Agency | Creative Director/Writer |
| Alex Tracy | Joy Agency | Account Director |
| Tim Stuart | Joy Agency | Account Director |
| Sarah Cowen | Joy Agency | Agency Producer |
| Kia Scott | 2C Management | Executive Producer |
| Toby Dixon | Stampede 2C Management) | Director |
| Alex Feggans | Stampede 2C Management) | Director |
For almost 40 years, SBS (Special Broadcasting Service) has been the only television and radio service to provide a true reflection of Australia’s multicultural society. And over that time, the once tiny voice for a very small minority has grown to become a voice for the majority of Australian’s everywhere. In 2014, we were tasked with rebranding SBS from a service that doesn’t just tell cultural stories anymore, but encourages the whole country to ‘Join In’ and participate as one culture. And rather than just preach the idea, we wanted to demonstrate it. So we created a launch film using staff from SBS as the face and voice of our campaign.