Title | ZOMBIE TROUBLE |
Brand | EASYCARD CORPORATION |
Product / Service | EASYCARD |
Category | A12. Financial Products & Services |
Entrant | DENTSU K Taipei, CHINESE TAIPEI |
Entrant Company | DENTSU K Taipei, CHINESE TAIPEI |
Advertising Agency | DENTSU K Taipei, CHINESE TAIPEI |
Production Company | BOKU FILM Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Judy Tao | DENTSU K INC. | Chief Creative Officer |
Heyley Wen | DENTSU K INC. | Senior Creative Director |
Tiger Yang | DENTSU K INC. | Associate Creative Director |
Ethan Wei | DENTSU K INC. | Copy Director |
Ben Chung | DENTSU K INC. | Assistant Art Director |
Barney Lin | DENTSU K INC. | Assistant Art Director |
Jess Lin | DENTSU K INC. | Assistant Art Director |
Tony Fang | DENTSU K INC. | Group Account Director |
Alin Chen | DNTSU K INC. | Account Director |
Anni Tsao | DENTSU K INC. | Senior Account Manager |
Serena Hsu | DENTSU K INC. | Account Manager |
Minori Chang | DENTSU K INC. | Account Executive |
King Wang | DENTSU K INC. | Producer Director |
This TVCF uses a zombie attack scenario to highlight the adverse effects of carrying change around. The average consumer normally uses EasyCard to pay transportation fares only. They seldom use it for general purchases. We used a fun way to remind consumers that EasyCard can be used to make small purchases as well.