ZOMBIE TROUBLE

TitleZOMBIE TROUBLE
BrandEASYCARD CORPORATION
Product / ServiceEASYCARD
CategoryA12. Financial Products & Services
EntrantDENTSU K Taipei, CHINESE TAIPEI
Entrant Company DENTSU K Taipei, CHINESE TAIPEI
Advertising Agency DENTSU K Taipei, CHINESE TAIPEI
Production Company BOKU FILM Taipei, CHINESE TAIPEI

Credits

Name Company Position
Judy Tao DENTSU K INC. Chief Creative Officer
Heyley Wen DENTSU K INC. Senior Creative Director
Tiger Yang DENTSU K INC. Associate Creative Director
Ethan Wei DENTSU K INC. Copy Director
Ben Chung DENTSU K INC. Assistant Art Director
Barney Lin DENTSU K INC. Assistant Art Director
Jess Lin DENTSU K INC. Assistant Art Director
Tony Fang DENTSU K INC. Group Account Director
Alin Chen DNTSU K INC. Account Director
Anni Tsao DENTSU K INC. Senior Account Manager
Serena Hsu DENTSU K INC. Account Manager
Minori Chang DENTSU K INC. Account Executive
King Wang DENTSU K INC. Producer Director

Brief Explanation

This TVCF uses a zombie attack scenario to highlight the adverse effects of carrying change around. The average consumer normally uses EasyCard to pay transportation fares only. They seldom use it for general purchases. We used a fun way to remind consumers that EasyCard can be used to make small purchases as well.