Winners & Shortlists
Grand Prix
Creative Effectiveness Spike
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
5.2 YEARS OF DIGITAL CONTENT VIEWED IN JUST 6 MONTHS!
HINDUSTAN UNILEVER
AXE DEODORANT 		MINDSHARE Mumbai INDIA
AQUA SOCIAL FES!!
TOYOTA MARKETING JAPAN
AQUA 		DENTSU Tokyo JAPAN
BATTING PRACTICE CENTER 3
MURATA KAMPO CHINESE HERBAL MEDICINE
BAIKA GOFUKU GAN 		DENTSU KANSAI Osaka JAPAN
BEYOND THE WALL
FRUCOR BEVERAGES
MOUNTAIN DEW 		COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike
CHRISTCHURCH REIMAGINED
CHRISTCHURCH & CANTERBURY TOURISM
CHRISTCHURCH & CANTERBURY 		IRIS WORLDWIDE Sydney AUSTRALIA
Short List
DRIVE AWAKE
PTT PUBLIC COMPANY LIMITED
CAFE' AMAZON 		BBDO PROXIMITY THAILAND Bangkok THAILAND
DUMB WAYS TO DIE- THE GAME
METRO
PUBLIC TRANSPORT 		McCANN MELBOURNE AUSTRALIA

Creative Effectiveness Spike
GRINNERS ARE WINNERS
COLGATE
MOUTHGUARDS 		GPY&R Sydney AUSTRALIA
HAWKER HEROES
SINGAPORE TELECOMMUNICATIONS
SINGTEL 		BBDO PROXIMITY SINGAPORE SINGAPORE
HELP A CHILD REACH 5 - GONDAPPA
UNILEVER
LIFEBUOY 		LOWE AND PARTNERS WORLDWIDE Mumbai INDIA
HELP DESK
AARAMBH
HELP DESK 		DDB MUDRA GROUP Mumbai INDIA
HOW BRAD PITT’S BRO HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Grand Prix
LIFEBUOY 'ROTI' REMINDER
HINDUSTAN UNILEVER
TOILET SOAP 		GEOMETRY GLOBAL Mumbai INDIA
Short List
MEGA YDC
PEERLESS PRODUCTS
CHAMPION INFINITY DETERGENT 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
NFC CHARITY STICKERS
UNICEF HONG KONG
CHARITY STICKER (PUBLIC SERVICE) 		CHEIL HONG KONG HONG KONG
NIKE PARALLEL JOURNEYS
NIKE
NIKE CRICKET 		JWT INDIA Mumbai INDIA
POINT PUBLISHERS
KOREAN BRAILLE LIBRARY
BRAILLE BOOKS FOR CHILDREN 		CREATIVIA Seoul SOUTH KOREA
REINVENTING A ONCE LOVED AUSSIE ICON
CARLTON & UNITED BREWERIES
VICTORIA BITTER 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
SAY IT WITH CHOCOLATE
MONDELEZ MALAYSIA
CADBURY DAIRY MILK 		GEOMETRY GLOBAL Kuala Lumpur MALAYSIA
SEEK VOLUNTEER
SEEK VOLUNTEER
SEEK 		LEO BURNETT MELBOURNE AUSTRALIA
Short List
SMELL A MEMORY
GIVAUDAN
FRAGRANCE HOUSE 		JWT SINGAPORE SINGAPORE
SOLDIER FOR WOMEN
P&G INDIA
GILLETTE 		BBDO INDIA Mumbai INDIA
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD 		SAATCHI & SAATCHI Singapore SINGAPORE
THE MOST POWERFUL ARM
SAVE OUR SONS / THE DUCHENNE FOUNDATION
AWARENESS FOR DUCHENNE MUSCULAR DYSTROPHY 		FINCH Sydney AUSTRALIA
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND
GALAXY S4 		COLENSO BBDO Auckland NEW ZEALAND
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
PROTECT THE HUMAN 		COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike
TUMBLE
SCHWEPPES AUSTRALIA
SCHWEPPES MIXERS 		GEORGE PATTERSON Y&R Melbourne AUSTRALIA
TURNING ON A CUSTOMER WHO HAS SWITCHED OFF
TATA SKY
TATA SKY +HD 		OGILVY & MATHER INDIA Mumbai INDIA
TXTBKS
SMART COMMUNICATIONS
SMART PUBLIC AFFAIRS 		DDB/DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
UNITY PAPER
WIJEYA NEWSPAPERS LIMITED
ADA NEWSPAPER 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
V MOTION PROJECT
FRUCOR BEVERAGES
V ENERGY DRINK 		COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike