Winners & Shortlists
Grand Prix
Creative Effectiveness Spike
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
SEEK VOLUNTEER
SEEK VOLUNTEER
SEEK		 LEO BURNETT MELBOURNE AUSTRALIA
Short List
LIFEBUOY 'ROTI' REMINDER
HINDUSTAN UNILEVER
TOILET SOAP		 GEOMETRY GLOBAL Mumbai INDIA
Short List
DUMB WAYS TO DIE- THE GAME
METRO
PUBLIC TRANSPORT		 McCANN MELBOURNE AUSTRALIA

Creative Effectiveness Spike
UNITY PAPER
WIJEYA NEWSPAPERS LIMITED
ADA NEWSPAPER		 LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
CHRISTCHURCH REIMAGINED
CHRISTCHURCH & CANTERBURY TOURISM
CHRISTCHURCH & CANTERBURY		 IRIS WORLDWIDE Sydney AUSTRALIA
Short List
HOW BRAD PITT’S BRO HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT
VIRGIN MOBILE AUSTRALIA
VIRGIN MOBILE		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Grand Prix
REINVENTING A ONCE LOVED AUSSIE ICON
CARLTON & UNITED BREWERIES
VICTORIA BITTER		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
TRIAL BY TIMELINE
AMNESTY INTERNATIONAL
PROTECT THE HUMAN		 COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike
BEYOND THE WALL
FRUCOR BEVERAGES
MOUNTAIN DEW		 COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike
V MOTION PROJECT
FRUCOR BEVERAGES
V ENERGY DRINK		 COLENSO BBDO Auckland NEW ZEALAND

Creative Effectiveness Spike
THE SMART PHONE LINE
SAMSUNG NEW ZEALAND
GALAXY S4		 COLENSO BBDO Auckland NEW ZEALAND
Short List