HELP DESK

TitleHELP DESK
BrandAARAMBH
Product / ServiceHELP DESK
CategoryA01. Creative Effectiveness
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company DDB MUDRA GROUP Mumbai, INDIA
Advertising Agency DDB MUDRA GROUP Mumbai, INDIA

Credits

Name Company Position
Sonal Dabral Ddb Mudra Group Chairman And Chief Creative Officer
Louella Rebello Ddb Mudra Group Executive Creative Director
Hanoz Mogrelia Ddb Mudra Group Group Creative Director
Sanuree Gomes Ddb Mudra Group Art Director
Siddhesh Telang Ddb Mudra Group Associate Creative Director
Kashyap Joshi Ddb Mudra Group Associate Creative Director
Rithwick Raghunath Ddb Mudra Group Associate Creative Director
Amey Mone Ddb Mudra Group Copywriter
Amrut Satavalekar Ddb Mudra Group Films Executive

Brief Explanation

Aarambh is an NGO that works for children and their problems. They were concerned about children in rural schools. As most schools in rural India don’t even have basic facilities such as desks. The kids have to sit hunched on the floor for hours. This gives them bad posture, poor eyesight and bad handwriting. So, Aarambh asked us to come up with an easy and economical solution that would improve the quality of education in rural schools. We decided to use discarded cartons. For this, we approached corporate houses and retail outlets. Using these, we created Help Desk – a folding desk that could also be used as a bag. We distributed Help Desks to several rural schools. This helped children study with ease. It also helped them carry books on their long walks to school. Most importantly, Help Desk played an important role in improving the quality of education in rural India. And it cost less than twenty cents per piece. We distributed Help Desks in over 600 schools in villages. Now, around 10,000 kids in rural India write with ease. They study more comfortably and cheerfully. . There has been a significant increase in the number of children attending schools, regularly. With a desk under their laps, a bag over their shoulders, life at school is a lot more fun. Over the last one year, Help Desk truly lived up to its name. Since the day one, this unique product created buzz and caught the attention of NGOs, educational institutes and corporates. And through them, it reached hundreds of kids in rural India. It became an instant hit on the internet and social media. Huffington Post, Design Taxi and many other popular portals featured it and wrote about its benefits and effects in rural India. A global platform like TedX (Bangalore) invited us to give a talk on this revolutionary product and tell the world how it is improving the quality of education in rural India. Help Desk has now become a global phenomenon. Every day, various institutes approach us and help us reach more and more kids. There’s still a long way to go. But this overwhelming response just assures that we are on the right track.