Brief Explanation

What do you get when you combine technical wizards, with a love of dance music, an XBOX Kinect, and a truck load of V Energy drink? You get a worldwide phenomenon that captured the imagination of people around the globe, and most importantly sold more V Energy drink than ever before in its history. Welcome to the V Motion Project. A world first, that turned V Energy into movement, and into music. In April 2012, V assembled a team of technology developers, audio engineers, visual artists, dancers, musicians and producers, and gave them a challenge – to create a piece of music using only the body’s movement. The V Motion Project was born. Over 16 weeks the whole process was documented and a series of online webisodes was released to give the public a real time behind the scenes look at the team’s journey. On June 16th, The V Motion Project showcased the new technology with an unexpected live event in downtown Auckland. This was covered live by music television and broadcast across the nation, talked about on radio and uploaded by the public to YouTube & Facebook. The project resulted in a series of webisodes, TVC’s and a music video, which after just two months had reached more than 1.8 million hits across YouTube, Vimeo, Twitter & Facebook. On release of the music track on iTunes, it reached No.1 on the iTunes Electronic Music charts and No.1 on the New Zealand Singles charts. A phenomenal success in its own right, however the success of the advertising campaign that followed was arguably even more