Brief Explanation

Café Amazon is the largest coffee chain in Thailand. Known as the traveler’s buddy with 650 coffee stops at gas stations nationwide, Café Amazon helps keep travelers and drivers fresh and awake during their journeys. As the travelers’ buddy, Café Amazon cares about the safety and wellbeing on all who are on the road. And sleepiness is a great enemy of drivers, so Café Amazon wanted to find a way to help their traveler buddies to arrive at their destinations safely – no dozing off, no accidents. Café Amazon decided to be the traveler’s buddy on the road. Turn the drivers’ smartphones into sleepiness trackers and alarms! "Drive Awake" The World's First Mobile Application that helps wake up drowsy drivers by using eye and face tracking technology to analyze driver sleepiness while they are behind the wheel. “Drive Awake” application re-enforces Café Amazon’s commitment since the first cup of coffee was served—awaking each traveler buddy. When activated, the application wakes up drowsy drivers with a unique alarm whenever they start to doze off, and it then offers them the route to the nearest Café Amazon to take a coffee break. With Café Amazon, the next one is never too far. Results: • Over 100,000 devices downloaded Drive Awake application. • Magazines and travel websites talked about and recommended the application. • Over 10,000 and counting drowsy drivers were detected and awakened since the release date. • 85% of detected drivers created routes to Café Amazon shops across the nation. • Thais drivers got one more device for safer traveling.