Brief Explanation

BACKGROUND: Since 1945, every Saturday in Hong Kong is officially known as ‘Flag Day’ – a government-approved day on which volunteers sell charity stickers to raise funds. But with limited volunteers, working within a limited timeframe, only limited funds can ever be raised. INSIGHT: Recruiting volunteers is always tough because volunteering demands time and commitment. This is especially true in a fast-paced city like Hong Kong. STRATEGY: If we could somehow recruit new volunteers without demanding any time or commitment from them, we could raise more funds. The question was how? IDEA: For the first time, we combined NFC technology with traditional stickers to create NFC Charity Stickers. Stickers that do more than just show your support. They have the power to multiply. And turn every donator into an instant volunteer – all using the same simple action of donating for a sticker. RESULTS: Overnight, NFC Charity Stickers created: - An unlimited number of volunteers - Working within an unlimited timeframe - Raising unlimited funds To date, the stickers have already: - Increased the number of volunteers x 30 - On average, every NFC Charity Sticker worn by our instant volunteers has raised a further 6 donations - Plus, with the stickers still in circulation, the funds being raised are still ongoing Best of all, within weeks, another major charity signed up for NFC Charity Stickers with many others currently in talks. So this is just the start. In terms of creative results, the campaign has also won the following: - BRONZE CANNES LION WINNER 2013 - SILVER SPIKES ASIA WINNER 2013 - GOLD / SILVER & BRONZE KAM FAN WINNER 2013 - BRONZE ADFEST WINNER 2014 - SILVER ONE SHOW PENCIL WINNER 2014