Title | POINT PUBLISHERS |
Brand | KOREAN BRAILLE LIBRARY |
Product / Service | BRAILLE BOOKS FOR CHILDREN |
Category | A01. Creative Effectiveness |
Entrant | CREATIVIA Seoul, SOUTH KOREA |
Entrant Company | CREATIVIA Seoul, SOUTH KOREA |
Advertising Agency | CREATIVIA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
In/Suh Chung | Creativia | Executive Creative Director |
Chan/Woo Lee | Creativia | Executive Creative Director |
Jae/Yeol Kim | Creativia | Creative Director |
So/Min Park | Creativia | Creative Developer |
Su/Bin Kim | Creativia | Art Director |
Jin/Hee Park | Creativia | Art Director |
Dong/Kyun You | Creativia | Copywriter |
Hong/Hwi Ann | Creativia | Copywriter |
Da/Som Yoon | Creativia | Project Manager |
Ji/Eun Ahn | Creativia | Art Director |
In/Yeong Gwak | Creativia | Copywriter |
Min/Seon Kim | Creativia | Copywriter |
Sun/Woong Oh | Creativia | Designer |
Insufficiency of books led to the staggering illiteracy rate of blind children, up to 85%. Korean Braille Library wanted a solution to distribute Braille books for children. Point Publishers, where 1 credit card point becomes 1 Braille point, was established. When the sentence is selected, the card reward points are donated in equal number of the Braille points needed for translation. When all sentences are translated, a real Braille-book is published for children. For 50 days, 5,300 Braille books were published and delivered, 39,096,964 points($35,000) were donated. Our campaign was introduced to over 50 newspapers, 5,624 blogs, and countless social media.