| Title | TUMBLE |
| Brand | SCHWEPPES AUSTRALIA |
| Product / Service | SCHWEPPES MIXERS |
| Category | A01. Creative Effectiveness |
| Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Coulson | GPYR | Chief Creative Officer |
| Ben Coulson | GPYR | Executive Creative Director |
| Evan Roberts | GPYR | Copywriter |
| Chris Northam | GPYR | Senior Art Director |
| Romanca Jasinski | GPYR | Agency Executive Producer |
| Mat Cummings | GPYR | Group Account Director |
| Matilda Hobba | GPYR | Senior Account Director |
| Tom Ward | GPYR | Strategy |
| Steve Rogers | Steve Rogers | Director |
| Will O'rourke | Revolver | Production Company |
Schweppes needed to increase penetration among younger consumers (i.e. under 40’s) in order to drive brand growth. The existing core consumer base were aging and research had confirmed that the brand, while well-liked, lacked relevance with younger consumers because it is too passive – they saw it as a brand for their parents generation. Communications needed to drive energy into the brand to make it more appealing for these younger consumers. The Tumble campaign did just that. Driving total Schweppes growth and exceeding forecast objectives.