The Brief

Our purpose was making people to remember and share their happiness as much as possible, so we made the happiness camera module which is an analogue pin-whole camera to simulate consumer’s curiosity. Therefore, by making this camera public on Coca-Cola’s official social media, many fans will observe and cause their attention and curiosity.

Creative Execution

First of all, we made a Happiness Camera by applying the principle of pin-whole camera to capture the moment of happiness, and we gave an explanation of it on Coca-Cola’s official social media. While people took interest in it, we gave a notification of the date and venue of the event where they can experience our Happiness Camera. Many people, who participated in the event, captured their happiness moment and shared their picture at the field. Also people who couldn’t join, they could request for the Happiness Camera by the Coca-Cola official social media.

Describe the creative solution to the brief/objective.

This idea has been developed as; Coca-Cola to represent the happiness moment inside the Coca-Cola can, with its point of view. As a result, we made a small camera module with applying the principle of a pin-hole camera. This small module goes inside the entrance of the can, which Coca-Cola becomes a camera, the happiness camera

Results

“Wow, Coca-Cola turns into a camera” - Consumers who participated in this campaign were very excited to try the Happiness Camera to capture their happy moments. Although the Happiness Camera was a lot more uncomfortable comparing to the fancy digital cameras and the quality of the result was nothing better than a picture taken by real cameras, people were just happy trying hard not to move for 3 seconds of picture taking for the one and only picture in the world. It was impressive that one special camera makes people share various stories and feel happy together.