| Title | SEESTAGRM |
| Brand | TOP CHAROEN OPTICAL |
| Product / Service | THE GLASSES ELDERLY IN PRINCESS MAHA CHAKRI SIRINDHORN PROJECT |
| Category | B01. Corporate Image & Information |
| Entrant | J-CONNECT Bangkok, THAILAND |
| Entrant Company | J-CONNECT Bangkok, THAILAND |
| Advertising Agency | J-CONNECT Bangkok, THAILAND |
| Advertising Agency 2 | JWT Bangkok, THAILAND |
| Production Company | THIRD EYE FILMS Nonthaburi, THAILAND |
| Name | Company | Position |
|---|---|---|
| Asawin Phanichwatana | Jconnect/JWT Bangkok | Executive Creative Director |
| Wikorn Rojarayanont | Jconnect/JWT Bangkok | Associate Creative Director |
| Tanagorn Chinamornlert | Jconnect/JWT Bangkok | Senior Art Director |
| Asawin Phanichwatana | Jconnect/JWT Bangkok | Art Director |
| Wikorn Rojarayanont | Jconnect/JWT Bangkok | Copywriter |
| Jw | Jconnect/JWT Bangkok | Copywriter |
| Chainarong Wattanathanakun | Jconnect/JWT Bangkok | Head Of Producer/Project Management |
| Phakpoom Surapongsanuruk | Jconnect/JWT Bangkok | Project Manager |
| Hansa Wongsiripitack | Jconnect/JWT Bangkok | Business Director |
| Chatree Chokmongkolsatian | Jconnect/JWT Bangkok | Strategic/Digital Planning Director |
| Maneerat Adjanapanya | Jconnect/JWT Bangkok | Account Manager |
| Paweena Promtong | Jconnect/JWT Bangkok | Traffic/Planning Coordinator |
| Ronnatouch Pomee | Jconnect/JWT Bangkok | Digital Technology Manager |
| Vilaipan Chittchang | Jconnect/JWT Bangkok | Digital Media Designer |
| Tada Hengsapkul | Third Eye Films | Film Director |
| Kriengkrai Hoonjang | Third Eye Films | Photographer |
| Varunyoo Thongdee | Third Eye Films | Editor |
As Thailand’s leading optic center and eyeglasses distributor, Top Charoen constantly strive to give back to society. One of our missions is to help seniors with poor eyesight in rural areas. Our goal is to find an effective way to get city dwellers, our main market, to join us on this mission.
With more than 100,000 photos shared, Top Charoen has donated more than 100,000 pairs of eyeglasses to those who need them. Through the app, we’ve brought the beautiful world back to those who couldn’t see clearly. And made those who often overlook the beauty of helping and sharing, to see more.
Posting and sharing photos on social platforms have become a daily routine for city people nowadays. Which is why we came up with a unique photo-sharing app – SEESTAGRM – an app created based on the seniors’ actual eyesight. Each filter on SEESTAGRM allows you to look at the world through their eyes. With each upload and share on SEESTAGRM, Top Charoen will donate one pair of eyeglasses to those who need them.
Through a shared vision on SEESTAGRM, we’ve successfully engaged city dwellers and together, we’ve helped those in rural areas to see this beautiful world clearly. Since the launch, the app generated: - 12,374 downloads - 103,522 shares on social media - 103,522 eyeglasses donated - 12 million media impression - USD 652,098 earned media value