The Brief

Pizza Hut needs to work hard to retain its fans and customers or risk losing them to Domino's. There's also an opportunity to garner new customers during the World Cup season where pizza delivery is highly relevant. Pizza Hut can stay top-of-mind by providing useful services which enhances our customers lives. The times when you need a pizza the most, is also the times everyone wants it such as lunch or dinner peak hours. In the case of countries like Singapore, traffic rules do not permit delivery during rainy days at all. Can we help our customers during such situations?

Creative Execution

This app is the first of its kind and was designed specially to solve a real delivery need. This unique solution from Pizza Hut allows the brand to position itself in a timely and relevant manner before its competitors like Domino's come to mind.

Describe the creative solution to the brief/objective.

Working with pulled weather data, traffic data, soccer match schedules, and Pizza Hut's delivery CRM data, we created Pizza Forecaster mobile app. This app predicts rain, weekend and festive peak hours, soccer nights etc. and prompts the user to order pizzas one hour before delivery is not possible. This has also helped the brand secure more orders to avoid delivery jams where they have to turn orders away.

Results

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