| Title | THE BUSINESS CARD YOU WILL NOT DISCARD |
| Brand | 500.COM |
| Product / Service | DIGITAL LOTTERY |
| Category | B01. Corporate Image & Information |
| Entrant | CHEIL OPENTIDE Beijing, CHINA |
| Entrant Company | CHEIL OPENTIDE Beijing, CHINA |
| Advertising Agency | CHEIL OPENTIDE Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Jack Hao | Cheil Opentide | Group Creative Director |
| Fido Jia | Cheil Opentide | Senior Art Director |
| Leon Zhang | Cheil Opentide | Senior Creative Director |
| Lori Yang | Cheil Opentide | Copywriter |
| Leon Liang | Cheil Opentide | Art Director |
500.com is the first digital lottery company in China. As a representative of a newly-emerging industry, how could 500.com make a deep impression on clients? The target audience was drawn from new customers. Strategy of the campaign is to launch the new online lottery company and enhance its brand within a crowded lottery market in China.
We made the business cards a new interactive communication platform. Since exchanging business card is the first step in getting customers, we combined 500.com’s product with its business cards and turned them into the lottery business cards which were valid for the entire 2014! Make the business cards which bearing 500.com’s company image, directly become the promotion media of the company itself. Access to 156 lottery draws of China Sports Lottery Super Lotto is designed to attract target clients to dial and ask about the details.
We redesigned business cards of 500.com and made them the first lottery business cards in the world! Each business card had a set of China Sports Lottery Super Lotto numbers, which could directly participate in the winning announcement for the whole year 2014. After winning the prize, clients could dial the manager’s number and claim it at any time.
Among over 1,500 VIP clients who received our business cards, 83% of them used the lottery number on those cards, and 67% established a long-time partnership with service personnel. 500.com successfully made a deep impression on VIP clients and further pushed its business consultation and the increasing of sales. Consequently, it smoothly launched extensive cooperation with several Chinese famous electronic commerce companies, including Baidu, Alipay, and China Mobile. The number of 500.com’s online active users has jumped sharply from 374,000 to 894,000, and the net revenue of 500.com has gone up 38.9%, reaching 15.9 million USD, which was greatly out of Wall Street analysts’ expectation (calculated by American Generally Accepted Accounting Principles).