| Title | SEEK YOUR REVENGE KIT |
| Brand | JOBKOREA |
| Product / Service | JOBKOREA |
| Category | C01. Integrated Campaign Led by Direct |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Advertising Agency | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Kyung/Nam/Kim | Daehong Communications | Executive Creative Director |
| Sun/Mi/Park | Daehong Communications | Executive Creative Director |
| Ji/Ho/Park | Daehong Communications | Creative Director |
| Ji/Min/Yoo | Daehong Communications | Copywriter |
| Joong/Hyun/Kim | Daehong Communications | Copywriter |
| Jeong/In/Nam | Daehong Communications | Copywriter |
| Soon/Woo/Lee | Daehong Communications | Art Director |
| Hyo/Sun/Kim | Daehong Communications | Art Director |
In Korea, 1/2 of Koreans are office workers. According to survey, 75% of workers told that they want to change their jobs. And, 84.7% answered that the major reason makes them to think turnover is the relationships with their bosses. There are various types of bosses who make underlings get stress: a moody boss who is unpredictable, a disrespectful boss insulting underlings, a selfish boss stealing the credits. For workers who suffered from those troubled bosses, Jobkorea made “Seek Your Revenge Kit” to implement their exciting revenge plan and get even with their bosses.
Most of workers thought the turnover is negative and heavy theme to talk among others. However, “Seek Your Revenge Kit” makes lower the barrier of considering about changing the jobs in their mind. Furthermore, it increases the brand awareness to make people learn about Jobkorea as a new way to get information about other job fields and workers approach to the Jobkorea easily to change another jobs.
Workers who want “Seek Your Revenge Kit” enter into Jobkorea Facebook page and request the kit. Then, they receive it disguised via normal mail. They make the revenge tools by themselves. Attack boss with 3 powerful weapons: Blow Poisoned Sting, Ass-poking Cone, and Unbreakable Rock Bomb. If your revenge is not effective although you use all 3 tools, there is the last secret weapon: Special Attack Code. Scan the code enter into Jobkorea homepage. Upload your resume and get to the charged service free. This is the most effective revenge that changes your jobs when your boss is very busy.
Many workers have got interested in “Seek Your Revenge Kit” of fun and exciting idea, and they enjoyed it as an entertainment tool among workers. Also, it has a positive effect that workers use this kit to relieve their stress. Also, after conducting “Seek Your Revenge Kit” campaign, not only the visitation rate of Jobkorea but also the usages of charged services have increased.