The Brief

Tesco Lotus wanted to help thousands of Thai children whom suffer from hunger and nutrition deficiency. As one of the top providers of quality food to Thai people, Tesco wanted to get its customers to share it with those in need. Tesco Lotus invited all its customers to donate their receipts, which translated into meals for hungry kids. All receipts collected, provided over 200,000 meals for children all over Thailand. Tesco wanted the children to have an opportunity to personally thank the people who helped them.

Creative Execution

To get Tesco’s customers to respond to our billboards, we thought that the best way to do this was to use the receipt itself. The videos of kids thanking people for the donations gave special meaning to every receipt from shopping with Tesco.

Describe the creative solution to the brief/objective.

We crafted billboards from the receipts that also contained QR codes. These linked our customers to videos of kids thanking people for the donations. These billboards moved across our stores with thankful messages to 1.2 million customers and emphasizing our commitment to Thai society.

Results

The billboards traveled to 20 Tesco Lotus stores in 8 provinces around Thailand and spent 3 days in each location. With a minimum number of store visitors at 20,000 people per day, the campaign reached at least 1.2 million people. 184,562 viewed our thank you clips, with bounce rate of only 39.8%. This helped strengthen Tesco’s relationship with customers and the Thai community.