| Title | DEAD BATTERIES FOR DEAD BATTERIES |
| Brand | GREEN SPOT |
| Product / Service | VITAMILK |
| Category | A03. Ambient media: large scale |
| Entrant | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Entrant Company | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Advertising Agency | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Production Company | MOMENTO PRODUCTION Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Chief Creative Officer |
| James Dennis Makanas | Bbdo Proximity Thailand | Deputy Executive Creative Director |
| Vetida Pongpanit | Bbdo Proximity Thailand | Creative Director |
| Suthisak Sucharittanonta | Bbdo Proximity Thailand | Art Director |
| Nirun Sommalardpun | Bbdo Proximity Thailand | Art Director |
| Nithi Prasarnphanich | Bbdo Proximity Thailand | Art Director |
| Suraboon Purnaveja | Bbdo Proximity Thailand | Art Director |
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Copywriter |
| Peter Vaughn/Yves Oh | Bbdo Proximity Thailand | Copywriter |
| Arocha Chomphueng | Bbdo Proximity Thailand | Copywriter |
| Chai Yutthachaisanti | Bbdo Proximity Thailand | Agency Producer |
| Adisorn Atikomchakorn | Bbdo Proximity Thailand | Client Service Director |
| Atiwat Kongpensuk | Bbdo Proximity Thailand | Group Account Director |
| Sirimanat Runghirunskul | Bbdo Proximity Thailand | Group Account Director |
| Teerin Bhongsatiern | Bbdo Proximity Thailand | Account Executive |
| Autcharawan Laohachataroop | Bbdo Proximity Thailand | Traffic Co/Ordinator |
| Patcharin Tanchaiekkul | Bbdo Proximity Thailand | Planning Manager |
| Viphan Leelachart | Momento Production | Director |
| Pattarajitr Trakarnkate | Momento Production | Producer |
| Chop Wongsuwan | Momento Production | Director Of Photography |
The Brief: - As individuals, we use more power than ever. We are constantly on our smartphones and on the move, draining both our phone batteries as well as our own. - We also use a lot of power, throwing out used batteries without realizing they still have some power left. The Objective: - Vitamilk soymilk wanted to remind consumers of their distinctive recharging power.
The Strength: - Remind consumers of Vitamilk's distinctive recharging power. The Originality: - “Dead Batteries For Dead Batteries” is the world’s first signboard that collected dead batteries to create power for dead batteries.
The Solution: - Vitamilk built the Vitamilk Recharge Station “Dead Batteries For Dead Batteries” the world’s first signboard that collected dead batteries to create power for dead batteries. Every used battery still has approximately 400 mAh. 1 set of 1,500 used batteries can produce enough power to fully charge 140 smartphones, delivering up to 830 hours of talk time.
The Results: - The signboard was placed at top universities in Thailand, sky train stations, exhibitions and other high commuters traffic areas. Over 2 months, one signboard has given out over 3,328 hours of added talk time and recharged Vitamilk's brand image with millions of free media impressions not only in Thailand but also worldwide coverage. - Now more and more people are recharging themselves with Vitamilk, and recharging their cellphones with our signboards.