The Brief

Testing light bulbs before buying them is a common practice in Indonesia. A habit that is time consuming and causes hassle for the consumers as they need to take out the light bulb from its packaging to make sure it works.

Creative Execution

We printed hidden graphics using black ink on a film roll, which is then layered inside the die-cut packaging. This unconventional printing technique, combined with the brightness of the light bulb, enables the graphic to turn into an x-ray vision revealing hidden cheeky stories, giving the customers a fun experience every time they turn on the lights.

Describe the creative solution to the brief/objective.

We developed a series of packaging design that does not require the light bulb to be taken out for testing.

Results

With a simple adjustment towards the packaging, an unknown brand such as Leuch'Tech managed to enter a diverse market and gained 2.7% market share against the leading brands in Indonesia within three months.