Title | SELF-MADE HORSE SHOE LANTERN |
Brand | DENTSU SPARKS |
Product / Service | DENTSU SPARKS |
Category | A01. Mailings |
Entrant | DENTSU SPARKS Jakarta, INDONESIA |
Entrant Company | DENTSU SPARKS Jakarta, INDONESIA |
Advertising Agency | DENTSU SPARKS Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Ted Lim | Dentsu Aegis Network | Chief Creative Officer |
Rino Rinanditio | Dentsu Sparks | Creative Director |
Erwin Tanudjojo | Dentsu Sparks | Creative Group Head |
Elbinasari Suryo | Dentsu Sparks | Chief Creative Officer |
Riva Julianto | Dentsu Sparks | Creative Group Head |
Riva Julianto | Dentsu Sparks | Copywriter |
Vincent Purnomo | Dentsu Sparks | Graphic Designer |
Nindita Kirana | Dentsu Sparks | Graphic Designer |
Denzi Londa | Dentsu Sparks | Graphic Designer |
Ossa Oryza | Dentsu Sparks | Agency Producer |
Eza Akbar | Dentsu Sparks | Music |
Nindita Kirana | Freelancer | Production Designer |
Yudi Prila | Freelancer | Post Production |
Nur Suci | Dentsu Sparks | Traffic Co/Ordinator |
Melly Ibrahim | Dentsu Sparks | Account Director |
Mitsunori Wada | Dentsu Sparks | Account Supervisor |
Bayu Rakhman | Dentsu Sparks | Account Manager |
* On one hand the objectives of this campaign was to get potential clients while maintaining a relationship with current clients. On the other hand it had to introduce Dentsu Sparks' creativity and values to the clients. * The strategy was to send an interactive greeting cards to potential clients and current existing clients in conjunction with Chinese New Year celebration.
This Self-Made Horse Shoe Lantern represents the collaboration of Dentsu Sparks and its client as one family by uniting two sides to become one amazing lantern. Since family reunion is one of many values of Chinese new year.
To get potential clients' responses we put the name card of account director as a part of the lantern.
Six months since our first delivery to our potential clients, we are invited by 6 potential clients and get lucky to working together with 3 of them.