SELF-MADE HORSE SHOE LANTERN

TitleSELF-MADE HORSE SHOE LANTERN
BrandDENTSU SPARKS
Product / ServiceDENTSU SPARKS
CategoryA01. Mailings
EntrantDENTSU SPARKS Jakarta, INDONESIA
Entrant Company DENTSU SPARKS Jakarta, INDONESIA
Advertising Agency DENTSU SPARKS Jakarta, INDONESIA

Credits

Name Company Position
Ted Lim Dentsu Aegis Network Chief Creative Officer
Rino Rinanditio Dentsu Sparks Creative Director
Erwin Tanudjojo Dentsu Sparks Creative Group Head
Elbinasari Suryo Dentsu Sparks Chief Creative Officer
Riva Julianto Dentsu Sparks Creative Group Head
Riva Julianto Dentsu Sparks Copywriter
Vincent Purnomo Dentsu Sparks Graphic Designer
Nindita Kirana Dentsu Sparks Graphic Designer
Denzi Londa Dentsu Sparks Graphic Designer
Ossa Oryza Dentsu Sparks Agency Producer
Eza Akbar Dentsu Sparks Music
Nindita Kirana Freelancer Production Designer
Yudi Prila Freelancer Post Production
Nur Suci Dentsu Sparks Traffic Co/Ordinator
Melly Ibrahim Dentsu Sparks Account Director
Mitsunori Wada Dentsu Sparks Account Supervisor
Bayu Rakhman Dentsu Sparks Account Manager

The Brief

* On one hand the objectives of this campaign was to get potential clients while maintaining a relationship with current clients. On the other hand it had to introduce Dentsu Sparks' creativity and values to the clients. * The strategy was to send an interactive greeting cards to potential clients and current existing clients in conjunction with Chinese New Year celebration.

Creative Execution

This Self-Made Horse Shoe Lantern represents the collaboration of Dentsu Sparks and its client as one family by uniting two sides to become one amazing lantern. Since family reunion is one of many values of Chinese new year.

Describe the creative solution to the brief/objective.

To get potential clients' responses we put the name card of account director as a part of the lantern.

Results

Six months since our first delivery to our potential clients, we are invited by 6 potential clients and get lucky to working together with 3 of them.