MOTHER BOOK

Gold Spike

Case Film

Presentation Board

TitleMOTHER BOOK
BrandKISHOKAI MEDICAL CORPORATION
Product / ServiceBELL-NET OBSTETRICS
CategoryA02. Ambient media: small scale (incl. premiums and giveaways)
EntrantDENTSU CHUBU Nagoya, JAPAN
Entrant Company DENTSU CHUBU Nagoya, JAPAN
Advertising Agency DENTSU CHUBU Nagoya, JAPAN
Advertising Agency 2 LENS ASSOCIATES NAGOYA, JAPAN

Credits

Name Company Position
Mamoru Yamashita KISHOKAI MEDICAL CORPORATION Executive Creative Director
Tomio Nakaue KISHOKAI MEDICAL CORPORATION Chief Creative Officer
Kazunari Nagatomo KISHOKAI MEDICAL CORPORATION Chief Creative Officer
Kishiomi Wakahara Dentsu Inc. Creative Director
Michihito Dobashi Dentsu Inc. Creative Director
Jyunichi Tawara/Kanako Wada/Kotoha Tanaka Dentsu Inc. Copywriter
Michihito Dobashi Dentsu Inc. Art Director
Shigeki Wada/Ryuhei Torii Dentsu Inc. Agency Producer
Masao Shirasawa LENS ASSOCIATES Designer
Tomoko Takeda Dentsu Inc. Designer
Yoshihiro Ozaki Studiowork Inc. Photographer
Naoko Moriguchi Dentsu Inc. Planner
Norio Kito Kito Printing Co.ltd Printing Director
Satoru Ozawa Itoubigeisha Seihanjo Co.ltd Printing Director
Tomohiro Koyama/Hiroaki Ishikawa/Runa Inagaki AZLINK Retoucher
Yunosuke Kunimoto Dentsu Inc. Translator
Makoto Wakahara Freelance Translator
Yoshihiro Ozaki Studiowork Inc. Photographer
Tsutomu Kondo C3film Co./Ltd. Producer
Yoshitaka Kondo C3film Co./Ltd. Director

The Brief

Our client wanted to raise awareness of Bell-net OBSTETRICS. But hospital’s advertising in mass media is very restricted. So we needed to create buzz among expecting mothers without using traditional media.

Creative Execution

Pregnancy and childbirth are one of the most important events in life. Our client, Bell-net OBSTETRICS, wanted to help by giving an unforgettable experience.

Describe the creative solution to the brief/objective.

Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The "Mother Book". -The “Mother Book” consists of 40 pages, which is the same as the weeks of pregnancy. -The design of each page will help expectant mothers to understand the status of their babies every week. -The pages of the book gets bigger at the same time.. -The“Mother Book” can be used as a diary to write their feelings towards their babies every week.

Results

The “Mother book”, enhanced the joys of becoming a mother. In addition, words that where written during the pregnancy will become the best gift to the child in the future. Results: 53 Media coverage $471,727.09 Media Impression