The Brief

The Mission of Google Maps is to provide users with the joy of exploring the world.

Creative Execution

To complete the game, players had to explore every corner of the globe and capture all of the 151 Pokemon. Through this experience, players appreciated the size and wonders of our world.

Describe the creative solution to the brief/objective.

For April Fools this year, Google used ''Maps'' which is a daily utility, to create for users an immersive brand experience of discovering the world. The world traversing monster collection game, ''Pokémon,'' was brought to life exclusively on Google Mobile maps. We positioned Pokemon in iconic spots throughout all five continents.Using Google Maps Mobile, players had to search, locate, and capture the Pokémon.

Results

Just a 1 day direct experience caused a huge phenomenon. Millions of players joined from over 200 countries, sharing their discoveries to clear the game. ・480K social shares and 600 million social impressions ・15 million views of the promotion movie ・1000+ articles in global media ・10 million dollars of free publicity ・1.4 million downloads on the iTunes store Millions of users connected with each other through the magic of maps, and rediscovered the fascination of exploring the world directly in the palm of their hands.