| Title | MMFF |
| Brand | MMDA |
| Product / Service | MOBILE PHONE FILM COMPETITION |
| Category | A05. Use of Other Digital Solutions in a Direct Campaign |
| Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Entrant Company | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Advertising Agency | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Andrew Petch | Ace Saatchi/Saatchi | Executive Creative Director |
| Trixie Diyco | Ace Saatchi/Saatchi | Vp/Creative Director |
| Bia Famularcano | Ace Saatchi/Saatchi | Creative Director |
| Janette De Veyra | Ace Saatchi/Saatchi | Art Director |
| Marielle Nones | Ace Saatchi/Saatchi | Art Director |
| Nikko Borromeo | Ace Saatchi/Saatchi | Copywriter |
| Gen Lizares | Ace Saatchi/Saatchi | Head Of Activation |
| Sheila Tiongco | Ace Saatchi/Saatchi | Digital Director |
| Thonx Kwek | Ace Saatchi/Saatchi | Web Designer |
| Edg Samson | Ace Saatchi/Saatchi | Client Service Director |
| Eva Ocampo | Ace Saatchi/Saatchi | Account Executive |
| Jasiel De Jesus | Ace Saatchi/Saatchi | Account Executive |
| Karen Sto. Domingo | Free Lancer | Agency Producer |
| Michaelangelo Reyes | Free Lancer | Agency Producer |
| Chris Cantos | Post Manila | Editor |
| Joanna Eduardo | Post Manila | Editor |
| Jerwin Espiritu | Post Manila | Editor |
| Risha Dela Cruz | Post Manila | Editor |
Metro Manila Film Festival is the oldest Film Festival in the Philippines. In 2012, they launched a mobile phone film category, inviting students to enter the most creative films they can make using their mobile phones. In 2013, our brief was to increase participants by attracting more students to join. Problem was, we had close to no budget. So to show students how creative filmmaking could get with the most high-tech functions of their mobile phones, we showed how creative they could get with the most low-tech.
Metro Manila Film Festival is the oldest Film Festival in the Philippines. In 2012, they launched a mobile phone film category, inviting students to enter the most creative films they can make using their mobile phones. In 2013, our brief was to increase participants by attracting more students to join. Problem was, we had close to no budget. So to show students how creative filmmaking could get with the most high-tech functions of their mobile phones, we showed how creative they could get with the most low-tech – text messages.
We needed to show students how creative filmmaking could get with the most high-tech functions of their mobile phones, we showed how creative they could get with the most low-tech. And we did it, for almost no money. We created a series of mobile phone films with no production budget and no media budget. Using a function of the mobile phone, that wasn’t even designed to create films. We created Text Message Films. The first films that turned text characters into film images, that you watch as a text message.
The Text Message Films gave us a 75% increase in entries. All this, with zero production and media budgets. But the most unique result was that we inspired a new generation of filmmakers, by making films, without even using film.