MAHINDRA CENTURO LAUNCH CAMPAIGN

TitleMAHINDRA CENTURO LAUNCH CAMPAIGN
BrandMAHINDRA TWO WHEELERS
Product / ServiceMAHINDRA MOTORCYCLES
CategoryA03. Cars & Automotive
EntrantWATCONSULT Mumbai, INDIA
Entrant Company WATCONSULT Mumbai, INDIA
Advertising Agency WATCONSULT Mumbai, INDIA

Credits

Name Company Position
Rajiv Dingra Watconsult Head
Manika Juneja Watconsult Team Member
Mitchlle Rozario Janson Watconsult Team Member
Santosh Bhagat Watconsult Team Member
Robin Thomas Mahindra Two Wheelers Client

Creative Execution

1. A grand launch on Social Media with the webcast and Dynamic real-time cover photo. 2. Developed 6 games around the 6 features of the bike which was integrated on the website as well as Facebook. 3. Lead generation Application on Facebook was developed. 4. Dealer & Service Station Locator Facebook application was also done.

1. 1 Million Facebook Fans. 2. More than 7000 Online leads in the Pre-launch phase from Facebook and the website. 3. 20,000 fans viewed the Live Webcast on Facebook. 4. A record-breaking 2.5 lakh video views for our TV Ad in a matter of 2 days. 5. 6000+ Game plays. 6. #IPlayGamesWhen trended in India.

Indian bikers demand good mileage, feature heavy & most importantly value for money bikes and that’s what exactly Mahindra Centuro is. Our objective was to launch the Mahindra Centuro successfully and create a lot of buzz around the launch. The Mahindra Centuro would be a feature heavy commuter two wheeler in the 100cc segment. The aim was to showcase its features in an innovative format and sustain the buzz. Target the youth and engage with them. Promote the bike features in unique ways. Use various Social Media platforms where we could reach and build our audience. It was one of the first commuter segment bike with such unique features and hence the launch had to be unique. We launched the Centuro frame by frame on Facebook. We did a dynamic countdown cover photo before the live webcast of the launch which got a lot of eye balls.

Links

Website URL   |   Additional URL 1