Creative Execution

The highly immersive www.evoquecity.com.cn; a campaign site extolling the “Hidden Light” of the luurious Range Rover Evoque, allowing users to use their phones to interact with their desktops. There were a total of 4 immersive experiences, requiring the tilting of the mobile device or tapping the screen, each cleverly bringing out a key feature of the Evoque. Besides the campaign experience, online activations engaged consumers on a variety of social media channels, including Sina Weibo, Douban and RenRen. People could share their score with friends and colleagues to challenge them to beat your record!

6.5 million Participants in the campaign. 6,916 gave us their details to learn more about the car. 6,916 hand raisers, 60% of these converted to hot leads, representing a 2X ROI for the campaign.

•Further strengthen the Substance of the Evoque: “design” and “capability” brand appeal drivers. •Always on enquiry generation activity; continuously driving show room traffic and Keep Me Informed requests •Maximize brand awareness and appeal to a modern, younger tech savvy, consumer audience Knowing how much our audience loves online video we built a campaign around an exciting short film about a man who, just like the Evoque, had his own Hidden Light. He took the viewer on a journey through his life’s passions of architecture and capoeira revealing his duality. We combined entertainment with information in a uniquely compelling way.