Creative Execution

We established a fictitious "Romance Research Organization". Its researchers handle all kinds of article related to that long lost lover as "Dangerous Articles". For this reason, we would like for you to see them us your past love safe keepers, and not just some odd "rangers" who burst in houses one by one, looking for evidence and confiscating it from you. "Why not having some joyful time without your actual lover knowing it?" via minikuLOVE. This is a story we recommend in our landing page, movies and banners.

Exposure to over 200 online news articles!! Over 40 TV news coverage requests & more than 10 broadcasting programs!! Great impact on diffusion in social networks!! Obviously, made it a news-hook It resulted in an increased number of inquiries from companies on joint product development.

"minikura" is a deposit the size of a cardboard box that you can use to store stuff. From subscription to actual deposit control, we make it all available online.But, it has been a product with extremely low visibility. [Mission] We are committed to improve its visibility and to convey the joy of storing memories. [Solution] We added ridiculously funny features to existing services, and turned it into a news hook! We draw attention on all the articles that remind you of an old lover. Keeping them will just expose your current relationship to a catastrophic turnover, if your current partner discovers them. To store all those memories, we developed a brand-new service, "minikuLOVE". 1. Review your love letters as they are being recited to you! 2.Immerse yourself in those memories by a 360°close look at them! 3.Price your memories! 4.Set up your own ranking of those long lost lovers!