THE BENILDE BOOK

TitleTHE BENILDE BOOK
BrandBENILDE ADMISSIONS CENTER
Product / ServiceUNDERGRADUATE RECRUITMENT PROSPECTUS OF DE LA SALLE-COLLEGE OF SAINT BENILDE
CategoryA04. Publications
EntrantDLS-CSB CENTER FOR INSTITUTIONAL COMMUNICATIONS Manila, THE PHILIPPINES
Entrant Company DLS-CSB CENTER FOR INSTITUTIONAL COMMUNICATIONS Manila, THE PHILIPPINES
Advertising Agency DLS-CSB CENTER FOR INSTITUTIONAL COMMUNICATIONS Manila, THE PHILIPPINES

Credits

Name Company Position
Adie Peña DLS/CSB Center For Institutional Communications Center Director
Maria Leovina Cruz DLS/CSB Center For Institutional Communications Creative Director And Concept
Juan Carlos Salamat DLS/CSB Center For Institutional Communications Art Director And Book Designer
Arrianne Lea Caringal DLS/CSB Center For Institutional Communications Art Director
Albert Rj Miranda DLS/CSB Center For Institutional Communications Copywriter And Photographer
Annelvie Pabitu DLS/CSB Center For Institutional Communications Copywriter
Kevin Reil Gepaya DLS/CSB Center For Institutional Communications Photographer
Rodolfo Iligan Jr. DLS/CSB Center For Institutional Communications Graphic Designer

Brief Explanation

The Benilde Book was designed with three objectives in mind: Simplify information, resize the print format to ease transport, and create a platform wherein readers can experience multimedia content. The main challenge of redesigning the College prospectus was to condense each program's curriculum into more concise content, citing program objectives and its respective careers paths. The book solves this by presenting each School's learner-centered approach on industry-standard practices and disciplines. Another requirement was to showcase the College's 25 extraordinary years of service, the book shows the Lasallian Mission, highlight achievements and showcase state-of-the-art facilities.

The Brief

De La Salle-College of Saint Benilde is celebrating its Silver anniversary; the College offers pioneering programs in deaf education, design and arts, hotel and travel industry, management and information technology and diplomatic affairs in the Philippines. The College's Admissions Center requested for a brand new undergraduate prospectus, highlighting the benefit why high school students should choose Benilde. The Benilde Book aims to impart a visual experience showing Benilde's achievements, extraordinary student life and its state-of-the-art facilities.

How the final design was conceived

The Benilde Book is scaled down to a square format, divided into two books. The first book tells the reader why to choose Benilde while the other shows them how. The book cover features angles of "Y" seen simultaneously in 25 different angles. The book chapter 'Find a Different Angle' sums up 25 reasons why a student should choose Benilde, while 'Shape Ideas' is a showcase of how education shapes the future. 'Work Wonders' is a graphic novel that captures the dynamics of Benildean student life. QR Codes and URL links are integrated, allowing readers to experience multimedia content.

Indication of how successful the outcome was in the market

Integrated marketing was commenced and the College website (www.benilde.edu.ph) made the book accessible to diversely-gifted learners, letting end-users read the book before they purchase it. The Benilde Book was heavily shared at social media, associated with the hashtag #Benilde during the undergraduate recruitment process of the school year. The book was well-received by readers and prospective applicants, citing visual-oriented spreads and format stability have made it easier to understand the College's program offerings.