Brief Explanation

To create a unique, fun and creative front cover that everyone can relate to as ‘Happy Creation’

The Brief

The Japanese magazine “BRAIN” is the most popular magazine amongst those who are interested in creative work. Since 2009, they have asked foreign designers and creative agencies to design the front cover visual. For their February/March issue, they invited our agency to design the front cover visual of the magazine, with the theme ‘Happy Creation’

How the final design was conceived

‘Happy Creation’ means freedom to express ourselves creatively. By utilizing AR technology, we created a fun digital experience that allows the reader to paint graffiti on their computer screen using their magazine cover, and then share the image on social media. We embedded an AR code onto the graphic of the magazine cover.
The camera on computer monitor will recognize the AR code on the cover of the magazine. It will activate the program that enables the reader to use their magazine as spray gun with different colors and sizes to create a live painting.

Indication of how successful the outcome was in the market

It’s one of the most sought after Brain Magazine issue ever. This issue quickly became a collector's item. Even customers outside of Japan bought the magazines. It’s the most viral Brain Magazine issue on social media.