Bronze Spike
Product / ServiceAUDIOBOOKS
CategoryB03. Illustration
Entrant Company Y&R BEIJING, CHINA
Advertising Agency Y&R BEIJING, CHINA


Name Company Position
Nils Andersson Y&R China Cco
Nils Andersson Y&R China Ecd
Ronnie Wu Y&R Beijing Cd
Chen Lei Y&R Beijing Cd
Bruce Xie Y&R Beijing Art Director
Johnny Zhang Y&R Beijing Art Director
Jianjun Geng Y&R Beijing Art Director
Gao Han Y&R Beijing Copywriter
Zhang Wei Y&R Beijing Copywriter
Nils Anderson Y&R China Copywriter
Bruce Xie Y&R Beijing Designer
Johnny Zhang Y&R Beijing Designer
Bruce Xie Y&R Beijing Retoucher
Charles Sampson Y&R China Account Director
Shi Jian Y&R Beijing Agency Producer
Helena Zheng Y&R Beijing Agency Producer

Brief Explanation

Many readers still consider audio books experience is not as rewarding as reading.

The Brief

Penguin wants to convert book readers into audio books listeners, thus to increase audio books sales volume.

How the final design was conceived

We therefore set about trying to covey just how every Penguin Audio Book is a rich, emotionally engaging experience. Each story evocatively narrated by renowned actors.

Indication of how successful the outcome was in the market

Readers gave positive response after they saw the advertisements and became more willingly to explore the audio book products from penguin.