THE BEAUTIFUL BLACK LIST

Short List
TitleTHE BEAUTIFUL BLACK LIST
BrandYOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO
Product / ServiceD&AD 2013 EXHIBITION IN JAPAN “THE BEAUTIFUL BLACK LIST - TRACING THE 50 YEARS O
CategoryB03. Illustration
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company CREATIVE POWER UNIT Tokyo, JAPAN

Credits

Name Company Position
Yuya Furukawa Dentsu Inc. Executive Creative Director
Yoshihiro Yagi Dentsu Inc. Creative Director/Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Nao Sakamoto Dentsu Inc. Copywriter
Minami Otsuka Creative Power Unit Designer
Daisuke Hatakeyama Creative Power Unit Designer
Nao Morimi Freelance Illustrator
Yoshihiro Ito Mojido Typographer
Yoshiko Tomita Dentsu Inc. Producer
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director

Brief Explanation

D&AD is renowned as the most prestigious international design award. Among all the awards presented at the ceremony, ‘Black Pencil’ is the only award bestowed to works that are truly groundbreaking. Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works from around the world in Japan. We named those works the ‘Black List’ and executed the total design of the exhibition. The theme is a whale. We can hardly grasp the entire picture of this gigantic species; its extraordinary power has fascinated the human mind since the dawn of time. Traveling across the world without boundaries, where will it take us?

The Brief

D&AD is renowned as the most prestigious international design award. Among all the awards presented at the ceremony, ‘Black Pencil’ is the only award bestowed to works that are truly groundbreaking. Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works from around the world in Japan. We named those works the ‘Black List’ and executed the total design of the exhibition. The theme is a whale. We can hardly grasp the entire picture of this gigantic species; its extraordinary power has fascinated the human mind since the dawn of time. Traveling across the world without boundaries, where will it take us?

How the final design was conceived

D&AD is renowned as the most prestigious international design award. Among all the awards presented at the ceremony, ‘Black Pencil’ is the only award bestowed to works that are truly groundbreaking. Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works from around the world in Japan. We named those works the ‘Black List’ and executed the total design of the exhibition. The theme is a whale. We can hardly grasp the entire picture of this gigantic species; its extraordinary power has fascinated the human mind since the dawn of time. Traveling across the world without boundaries, where will it take us?

Indication of how successful the outcome was in the market

D&AD is renowned as the most prestigious international design award. Among all the awards presented at the ceremony, ‘Black Pencil’ is the only award bestowed to works that are truly groundbreaking. Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works from around the world in Japan. We named those works the ‘Black List’ and executed the total design of the exhibition. The theme is a whale. We can hardly grasp the entire picture of this gigantic species; its extraordinary power has fascinated the human mind since the dawn of time. Traveling across the world without boundaries, where will it take us?