Title | HOTEL JAPAN |
Brand | HOETEL JAPAN |
Product / Service | RETAIL(GIFT SHOP) |
Category | A03. Stationery |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Advertising Agency 2 | MORI Tokyo, JAPAN |
Production Company | PEN. TOKYO, JAPAN |
Name | Company | Position |
---|---|---|
Morihiro Harano | Mori Inc. | Creative Director/Curator |
Mitsubai Tokyo | Mitsubai Tokyo | Co Curator |
Yoshihiro Yagi | Dentsu Inc. | Art Director |
Haruko Tsutsui | Dentsu Inc. | Copywriter |
Scott Lehman | Lehmanad | Copywriter |
Taiji Kimura | Pen.inc. | Designer |
Daisuke Hatakeyama | Creative Power Unit | Designer |
Minami Otsuka | Creative Power Unit | Designer |
Hirono Matsunaga | Dentsu Inc. | Designer |
Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
Ayaka Yasuda | LC Design | Interior Designer |
Motoyuki Murata | LC Design | Interior Designer |
Yusuke Kitani | Kaibutsu | Web Designer |
Yama | Yama | Web Designer |
Takaya Sakano | Photographer | |
Junya Sato | Photographer | |
Takuya Demura | CAVIAR | Director |
Mitsuru Yamamori | Morimori | Producer |
The client is a small shop with low budget. We needed a simple and smart idea.
The brief was to design a brand identity for 'Hotel Japan'- a gift shop offering a curated souvenirs for creative travellers visiting Japan.
At the beginning, we were planning to design the business card, brochure and wrapping paper,separately. However, in the middle of the designing process, we've noticed that all those are made of paper, and decided to design only a wrapping paper which can then turns into business card and brochure -- simple yet very 'gift shop' solution.
Despite the shop located in a hidden place and no PR activities, the shop was 'found' by a Japanese high culture magazine (like Monocle), and selected as the 'Top 100 must-visit places in Tokyo' in 2014.