HOTEL JAPAN

TitleHOTEL JAPAN
BrandHOETEL JAPAN
Product / ServiceRETAIL(GIFT SHOP)
CategoryA03. Stationery
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Advertising Agency 2 MORI Tokyo, JAPAN
Production Company PEN. TOKYO, JAPAN

Credits

Name Company Position
Morihiro Harano Mori Inc. Creative Director/Curator
Mitsubai Tokyo Mitsubai Tokyo Co Curator
Yoshihiro Yagi Dentsu Inc. Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Scott Lehman Lehmanad Copywriter
Taiji Kimura Pen.inc. Designer
Daisuke Hatakeyama Creative Power Unit Designer
Minami Otsuka Creative Power Unit Designer
Hirono Matsunaga Dentsu Inc. Designer
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director
Ayaka Yasuda LC Design Interior Designer
Motoyuki Murata LC Design Interior Designer
Yusuke Kitani Kaibutsu Web Designer
Yama Yama Web Designer
Takaya Sakano Photographer
Junya Sato Photographer
Takuya Demura CAVIAR Director
Mitsuru Yamamori Morimori Producer

Brief Explanation

The client is a small shop with low budget. We needed a simple and smart idea.

The Brief

The brief was to design a brand identity for 'Hotel Japan'- a gift shop offering a curated souvenirs for creative travellers visiting Japan.

How the final design was conceived

At the beginning, we were planning to design the business card, brochure and wrapping paper,separately. However, in the middle of the designing process, we've noticed that all those are made of paper, and decided to design only a wrapping paper which can then turns into business card and brochure -- simple yet very 'gift shop' solution.

Indication of how successful the outcome was in the market

Despite the shop located in a hidden place and no PR activities, the shop was 'found' by a Japanese high culture magazine (like Monocle), and selected as the 'Top 100 must-visit places in Tokyo' in 2014.