SAMSUNG CURVED UHD TV MULTIMEDIA BOOK

TitleSAMSUNG CURVED UHD TV MULTIMEDIA BOOK
BrandSAMSUNG ELECTRONICS VISUAL DISPLAY
Product / ServiceSAMSUNG CURVED UHD TV
CategoryA04. Publications
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Entrant Company CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency CHEIL WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Sunyoung Yang Samsung Electronics Client
Jinwhan Kim Samsung Electronics Client
Jaehyo Jung Cheil Worldwide Senior Art Director
Yeojin Min Cheil Worldwide Senior Art Director
Donghwan Choi Interface Designer
Byungjoo Kim Interface Production Manager

Brief Explanation

This Multimedia Catalog is developed as a key tool to introduce the 2014 Curved UHD TV at a range of marketing occasions, such as Samsung regional events for VVIP customers. The catalog is designed to : 1. Establish Samsung as a global premium brand with the latest features 2. Create consumer excitement and the desire to purchase Samsung TV 3. Strenthen consumers' emotional bonds with Samsung TV

The Brief

Needs promotion tool to introduce Samsung Curved UHD TV at a range of marketing occasions.

How the final design was conceived

We arrived at the final design by developing 7" LCD monitor embedded catalog to play Curved UHD TV films. Also the background image is aligned with ATL image (Coliseum) to express immersive viewing experience.

Indication of how successful the outcome was in the market

Our anticipated goals are, 1. To successfully provide new experiences for customers by combining a catalog with moving images. 2. To expand our customer reach by introducing a new tool that provides better messaging and differentiates Samsung from pre-existing media, such as standard print, TV and online ads. We are getting good VOCs and regional print orders for global occasion that promotes Curved UHD TV events, which tells that this material became a successful tool to promote Samsung Curved UHD TV.