SKIN

TitleSKIN
BrandAGK TOILETRIES
Product / ServiceSOAP
CategoryB01. Logo Design
EntrantTBWA\INDIA Mumbai, INDIA
Entrant Company TBWA\INDIA Mumbai, INDIA
Advertising Agency TBWA\INDIA Mumbai, INDIA

Credits

Name Company Position
Parixit Bhattacharya TBWA India Chief Creative Officer
Deepak Singh TBWA India Art Director
Naresh Dhondi TBWA India Art Director
Deepak Singh TBWA India Creative Director
Saurav Banerjee TBWA India Designer
Ahana Chaudhuri TBWA India Copywriter
Hriday Dowerah TBWA India Agency Producer

Brief Explanation

The advertising budget was negligible. Hence, using cost extensive traditional media channels to communicate a message wasn’t a possibility. We needed to create a message that would not only entrench the name of the brand in the minds of people but would also help them associate it with the long lasting attribute of the soap.

The Brief

All soaps become indistinguishable after the first couple of uses, when their names disappear off the surface of the bar. So, how could a new, long lasting soap brand with negligible advertising budget make itself distinct from others in its category?

How the final design was conceived

We decided to use the soap itself as the medium of communication. By altering the filling process, we created branding as long lasting as the soap itself. So SKIN remained distinguishable right till the end, unlike other soaps.

Indication of how successful the outcome was in the market

The product design created curiosity and despite being a small hand-made brand, SKIN today has found many distributors.